Anne Wojcicki has some fantastic pearls of wisdom in this Q&A from our friends at Sequoia.

Her insights on inertia are so true! She says ‘When you've invested a lot of resources in something, it's easy to let inertia take over. But you can't let that stop you from reevaluating—and making a change if you need to.’

As business mentors, we see start up’s fall into this trap all too often. It’s not always easy to take a step back and objectively assess and continually strategise.

A new perspective, fresh eyes with relevant experience, can make all the difference. We can help you define your go to market strategy to ensure you maximise revenue growth. So Find out more and book an exploratory session today.