Start Up

Rewarding the risk takers - a voice in support of Irish Entrepreneurs

Award winning journalist John Kennedy wrote an article last week, discussing his admiration for Entrepreneurs in Ireland. His key point was around a supportive tax system to reward the risks they take. It was so refreshing to read and I echo his sentiments entirely.

He says “I am jealous of the courage it takes to start something and follow a conviction or a hunch. This means taking a less-travelled road, leaving job security and the comfort zone behind, hiring people and convincing them to believe in you, taking on the stress of making payroll, and winning customers and maybe investors.

I have worked in start-ups and infantile businesses often in my career and the thrill of backing yourself or an entrepreneur you believe in is risky and it’s hard work daily. Now I see this with clients, who are on that same journey.

The pitching and selling is not just to market, you are on a mission to re-educate, convince and sell everyone you come into contact with of the vision. But when you back yourselves and it pays off and people start to stand up and take notice, there is no greater thrill!

As business Advisors, it is our passion to help early stage companies, maximise revenue growth, align their go-to market strategy and enable hyper growth. Contact us to start a conversation on how we can help you today.

Seven Questions with Anne Wojcicki - Co Founder and CEO of 23andMe

Anne Wojcicki has some fantastic pearls of wisdom in this Q&A from our friends at Sequoia.

Her insights on inertia are so true! She says ‘When you've invested a lot of resources in something, it's easy to let inertia take over. But you can't let that stop you from reevaluating—and making a change if you need to.’

As business mentors, we see start up’s fall into this trap all too often. It’s not always easy to take a step back and objectively assess and continually strategise.

A new perspective, fresh eyes with relevant experience, can make all the difference. We can help you define your go to market strategy to ensure you maximise revenue growth. So Find out more and book an exploratory session today.